About me

This is the outboard motor of Iain Barker, usability consultant, user researcher, user experience architect, information architect and tea boy.

Aside from the writings on this blog, my other work includes co-author of the Intranet review toolkit (sponsored by the IA Institute), Measuring the success of a classification system on Boxes and Arrows, What is information architecture, Information scent: helping people find the content they want and a host of other articles available on the Step Two Designs site (where I used to work).

What is this blog about

I am fed up with organisations that deliver poor customer experience. Through this blog I will point the finger, name names and generally encourage the development of better experiences for us all.

I have been designing, defining and refining interactive customer experiences since 1995. Originally from the UK, I am now based in Sydney, Australia.

I currently work as a freelance user experience consultant. Over the years I have provided user research and interaction design services for a range of leading international companies across a wide-range of sectors. Clients I have worked for include News Digital Media, BBC, UNHCR, NSW Department of Education and Training, BT, Kimberly Clark Australia, Blake Dawson Waldron, Toyota, Fuji Xerox, Coles Myer, Vodafone and Standard Life.

Prior to freelancing I worked a range of large and small companies with a strong focus on user centred design – including Flow Interactive, Sapient, Rufus Leonard, Step Two Designs and Different.