I’ve recently been doing some work on the business listings site True Local. The site has just launched an auto-suggest feature for keywords and business listings.
To me this seems like a good way of funnelling users to information the site actually has – and thus reducing the chances of zero results. Obviously it is as reliant on the effective use of synonyms as any search engine, but I’m surprised that few (if any) other business listings sites seem to use this technology.
Are True Local innovating or are they (and I!) missing out on some logical reason for not doing this?