I arrived at work to find the following email (pixelated to protect the innocent below) in my inbox:
The problem being that I was so keen to look at and see the application, that I never got to the end of the email. I clicked on the link in the 5th paragraph and never read the 7th paragraph.
This simple issue caused me to reboot my machine 3 times (call me stupid but I thought it might help), disrupt 3 co-workers for help and grow increasingly negative and frustrated towards the product.
What usability lessons can we learn from my frustration?
- When writing an email don’t assume someone will read all of it before clicking off and doing something else.
- Place all warning/notes a link in very close proximity to the information they relate to (I am guessing this is an example of Rankin’s “locus of attention” in action).
- Don’t bug your co-workers until you’ve re-traced your steps (but it’s human nature isn’t!).