I am currently scratching my head about the New York Times’ Times Reader. The Reader was demoed to me last week by a Microsoft representative who was showcasing products developed with new MS products.
In NYT’s own words, the Times Reader enables you to:
Sync Times Reader, and you can have the complete Times, including the latest news and photos, wherever you go.
Adjusts to any screen size. It’s easy to read and navigate, no scrolling. And you control the font size.
You’ll have seven days of The Times at your fingertips.
View a slide show with all of the day’s photos; click on a photo to jump to the story.
Including The Times archives going back to 1851, plus exclusive online access to the New York Times Daily crossword puzzle and more than 4,000 Classic Times crossword puzzles
Since when did the ability to read a newspaper offline, in an easy-to-read format, with a 7-day archive, with access to pictures become a differentiator from the online version of a paper?
Maybe I am missing something, but surely this is simply getting online content offline? In an increasingly unwired age, is offline access to a website really an innovation?
In case I’ve missed something compelling I’ve subscribed to the 30-day free trial, but I am yet to understand!