The perils of contextual advertising

Working for a media publishing behemoth, I am acutely aware of the necessity of advertising revenues for many organisations – doesn’t mean I like advertising though!

One of the holy grails of advertising in the online media space is highly contextualised advertising. This advert on Yahoo News (spotted by a colleague on Adpulp) highlights the perils of automated contextual advertising.

folgers.jpg

Makes you really fancy a second cup eh!

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