I would like to get a collection of sayings together that advocate the essence of the user centred design process. Here are a few for starters.
- fail fast
- fail early and fail often
- the best way to a good idea is to have lots of ideas
- measure twice, cut once
- watch what people actually do, rather than what they say they do
I apologise for not attributing any of them (a case of using expressions so often that I forgot where I heard them first, rather than an attempt to claim any of them for myself).
Please send yours.