User centred design sayings

I would like to get a collection of sayings together that advocate the essence of the user centred design process. Here are a few for starters.

  • fail fast
  • fail early and fail often
  • the best way to a good idea is to have lots of ideas
  • measure twice, cut once
  • watch what people actually do, rather than what they say they do

I apologise for not attributing any of them (a case of using expressions so often that I forgot where I heard them first, rather than an attempt to claim any of them for myself).

Please send yours.

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