Phil Barrett has written a series of timely reminders of design based strategies to beat an economic downturn. Useful reading for any business-type or user experience practitioner trying to sell to businesses in troubled times. To quote:
The economic prospects for 2008 don’t look too promising for the world’s most developed economies. We’re in for a slowdown, or possibly something worse.
When market conditions change, it stands to reason that a change in strategy can make sense. I’ve got 3 design related strategies that will prove useful if there are lean times ahead.
- Innovate your way out
- Optimise, to squeeze more from what you have
- Cut costs by improving the customer experience