3 design-based strategies for beating an economic downturn

Phil Barrett has written a series of timely reminders of design based strategies to beat an economic downturn. Useful reading for any business-type or user experience practitioner trying to sell to businesses in troubled times. To quote:

The economic prospects for 2008 don’t look too promising for the world’s most developed economies. We’re in for a slowdown, or possibly something worse.

When market conditions change, it stands to reason that a change in strategy can make sense. I’ve got 3 design related strategies that will prove useful if there are lean times ahead.

  1. Innovate your way out
  2. Optimise, to squeeze more from what you have
  3. Cut costs by improving the customer experience

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