101 advice for websites promoting physical outlets

It has been a very wet few days in Sydney. Being a new(ish) parent I’ve been online trying to find inspiration for ways to entertain my toddler.

I have been amazed by how poor many of these sites are. As I browser I have 4 basic questions:

  • What do you offer?
  • Where are you?
  • When are you open?
  • What does it cost?

Most of the sites I’ve encountered do a reasonable job of the first and last of these points, but boy oh boy the middle two.

Have a go. Go and have a look at Sydney’s Taronga Zoo website (http://www.taronga.org.au/taronga-zoo.aspx) and see how long it takes to find out when they are open. Surely this would be a prominent feature on their homepage? No!

Here’s another. I was recommended this play centre for kids, Lollipops Playland (http://www.lollipopsplayland.com.au/). Just try to find out how to get to the Frenchs Forest outlet.

Difficult isn’t it. Why doesn’t it include a map of the location rather than after spending 5 minutes of so looking around the site finally having to go to Google Maps to find out where it is.

The 101 advice when creating a website for a physical location that people will have to visit is to include the following prominently in your site:

  • A map of where you are with directions and information about parking
  • Information about when you are open
  • Pricing

Yours is a highly competitive market, if I can’t find this information in an instant I’m off to one of your competitors!


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